Y10 students Interview Internet Entrepreneur via Skype

Four students volunteered to interview  internet entrepreneur Steph Savill of FOXY Lady Drivers Club empowers UK women motorists<https://www.foxyladydrivers.com/> today, as part of their market research for their GCSE in business studies.  The questions were created by everyone in the class and they were delivered by Oliver  Buchannan,  Miranda Ballard, Judith Cope and Prithy Kanesanithey.

I was so impressed by our interview team who were polite and clear in the way in which they put the questions to Steph, they listened carefully to Steph’s responses and achieved a deep level of understanding of this particular market.  Steph explained the idea behind her website and her fast growing success and went on to provide some useful insights into the “masculine world of car servicing” (her words not mine).

Our students have to research whether opening a female friendly car servicing garage in our area would be worth the risk, what the rewards might be and whether Kirsty (our fictitious entrepreneur, provided by the exam board), could make a success of employing an all female group of mechanics.  From the interview the students learned a huge amount to help them with their controlled assessment.  In September they will have to write a 12 – 15 page marketing report on this case study.  The interview with Steph Savill  is just a small part of the research which  they will have to conduct.

This is the first time I have used Skype as a learning tool and it struck me that it has provided a very powerful approach to learning.  Therefore, if you would be prepared to offer yourself or your business as a potential interviewee in future I would very much like to hear from you.  Interviews would typically take just 15 minutes out of your day.   This approach could be used in many other subjects too, so please don’t think we are just looking at business topics.